The project required a brand identity for a fictional Victorian business. The business need marketing through an Instagram post, mobile ad, leaderboard, and merchandise. I used several fonts that represent the Victorian era and created a variety of layouts. I created illustrations of the show-woman and used arrows as graphic elements. The main logo is a typemark with a font that has pointed arrows on the side of each character. I designed the first character to match the Victorian style and used the vertex as an arrow to represent the business.

Victorian Branding