The project had me pick a local business I felt needed an updated logo. I picked a crepe brunch spot that needs a logo that looks as good as their crepe’s taste. I used texture on the font to match the brush texture of the illustration. I wanted to pick a typeface that was fun yet strong. I designed a house with national French colors because the French word “maison” translates to house. Purple is the main color for her branding so I went with black font color to contrast the purple.

La Maison Logo Redesign